Trellis Logo

Elevating every coaching experience.

We’re on a mission to transform the coaching experience by making personalized progress videos effortless and impactful.

Our mission

At Trellis, we’re dedicated to transforming the way fitness coaches guide and support their clients. Our mission is to give coaches a meaningful edge through personalized video updates, smart insights, and real progress tracking. We’ll go above and beyond to help you deliver the clarity and motivation your clients need to achieve real results.

We’re client-obsessed — investing the time to understand each coach’s workflow, goals, and style so deeply that it almost feels like we know your clients as well as you do. We’re in this together, committed to helping you deliver clearer guidance, stronger accountability, and better results through personalized video updates. Once you see how simple progress tracking becomes, there’s no going back.

The Numbers

Raised
$100M
Companies
15K
Deals Closed
0.9M
Leads Generated
150M

Meet the team

Founded by coaches.

Trellis is founded by a world-renowned fitness coach and tech entrepreneurs. A match made in heaven.

Years ago, while coaching clients in different parts of the world, three trainers kept running into the same problem: their clients needed more guidance, more accountability, and more clarity between sessions. They joked about how powerful it would be if they could share their updates, videos, and insights in one place — a single platform that made every client feel personally supported, even when the coach wasn’t physically there.

That joke turned into a breakthrough idea.

What started as a simple way to send personalized video updates to a handful of clients quickly grew into the foundation for your platform. Today, your platform helps fitness coaches everywhere deliver deeper support, track real progress, and strengthen client relationships — all through one seamless, coaching-first video experience trusted by thousands.

The team

  • Michael Foster

    Co-Founder / CTO

  • Dries Vincent

    Business Relations

  • Celeste Vandermark

    Front-end Developer

  • Courtney Henry

    Designer

  • Marcus Eldridge

    Director of Product

  • Whitney Francis

    Copywriter

  • Leonard Krasner

    Senior Designer

  • Nolan Sheffield

    Principal Designer

  • Emily Selman

    VP, User Experience

Investors

Funded by industry-leaders.

We are fortunate to be backed by the best investors in the industry — both literal and metaphorical partners in crime.

Venture Capital

  • Remington Schwartz

    Remington Schwartz has been a driving force in the tech industry, backing bold entrepreneurs who explore grey areas in financial and privacy law. Their deep industry expertise and extensive political lobbying provide their portfolio companies with favorable regulation and direct access to lawmakers.

  • Deccel

    Deccel has been at the forefront of innovation, investing in pioneering companies across various sectors, including technology, consumer goods, and healthcare. Their philosophy of ‘plausible deniability’ and dedication to looking the other way have helped produce some of the world’s most controversial companies.

Individual investors

  • Kristin Watson

    TechNexus Ventures

  • Emma Dorsey

    Innovate Capital Partners

  • Alicia Bell

    FutureWave Investments

  • Jenny Wilson

    SynergyTech Equity

  • Anna Roberts

    NextGen Horizons

  • Benjamin Russel

    Pioneer Digital Ventures