Why Trellis Exists - And Why Fitness Coaches Deserve a Tool Built for Them
Online fitness coaching didn't become a multi-billion-dollar industry by accident. It grew through the relentless work of coaches who adapted whatever tools were available, often fighting against software never designed for their world.
In 2025, the global personal fitness trainer market stands at around $45.6 billion, with strong projections to reach $85.3 billion by 2035 (growing at a 5.3% CAGR). Online and virtual coaching segments are exploding even faster, driven by demand for personalized, remote guidance.
Yet for years, fitness coaches have been forced to use generic screen-recording platforms built for office meetings, product demos, and corporate updates. These tools lead to frustrating glitches, stalled uploads, unreliable processing, and transcripts that miss the mark on fitness-specific language.
The result? Wasted hours re-recording workout demos or client feedback videos. Lost context in client check-ins. Burnout from troubleshooting during peak coaching times. And ultimately, a hit to professionalism and client trust.
Trellis exists because that era needs to end. We built Trellis for the reality of fitness coaching, not the theory of generic video tools.
Built by Coaches Who Live This Every Day
Trellis draws from deep experience in the trenches of online coaching. Our team understands managing large client rosters, delivering weekly check-ins across time zones, and coaching everyone from general population clients to competitive athletes.
Every feature stems from real pain points, not assumptions.
The Check-In Is the Heart of Coaching – So We Built Around It
Unlike tools centered on meetings, Trellis puts the weekly check-in first:
- Coach-to-client feedback videos
- Progression tracking
- Clear action steps
- Long-term records that protect both coach and client
This isn't just recording. It's about closing loops, preserving coaching intent, and making communication crystal clear.
What Sets Trellis Apart
- Reliable Uploads – Engineered for stability, with clear feedback so your video lands every time. No more re-recording frustration.
- Fitness-Focused Transcripts – Consistent, clean, and searchable for referencing past decisions or protecting against miscommunication.
- AI That Actually Helps Coaches – Automatic summaries, client action items, and private coach notes generated after every recording. No more re-watching or rewriting admin.
Trellis isn't trying to be everything for everyone. If you're focused on internal team updates or corporate demos, other tools exist. But if your business runs on weekly check-ins, personalized feedback, and long-term client relationships, Trellis is built for you.
This is the next step in online coaching infrastructure. A tool that respects the craft of coaching. Designed by people who understand it. Ready at https://trellis.fit.